Autoblog: (Video)TAG Heuer Names a winner in McQueen vs. Hamilton Duel

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06.27.2009

Autoblog: (Video)TAG Heuer Names a winner in McQueen vs. Hamilton Duel

It's the stuff that dreams are made of. Gearhead dreams, anyway: Who would be the fastest between a racing icon of yesteryear and a champion of today? That'sthequestionwhich Swiss watchmaker and longtime F1 sponsor TAG Heuer posed with its latest contest,The Duel.

To celebrate the 40th anniversary of the timeless Monaco wristwatch, TAG pitted two of its most famous brand ambassadors – the late great Steve McQueen and reigning Formula One champion Lewis Hamilton – against each other with trick video editing. Online contestants registered their bets on who would win the virtual race, and three winners received a Monaco wristwatch, Hamilton helmet or a test drive in an F1 car.

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