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In The Pink: Fiat releases special edition droptop 500C
03.17.2010 AutoBlog: In The Pink: Fiat releases special edition droptop 500C
Fiat 500C Pink Limited EditionWhen we saw the Abarth version of the 500C in Geneva, we were suitably impressed at how beefy Fiat's performance division could make one of its most dainty (yes, dainty) products. But like there is no light without darkness and no heat without cold, here is the opposite end of the spectrum: the Fiat 500C Pink Limited Edition.
Following on the stiletto heels of the Barbie edition and the fixed-roof 500 Pink that followed, the 500C Pink is exactly what you'd expect: even pinker than that unfortunate Mansory Bentley we saw in Frankfurt. The flip side is that one look at this car is already relieving our indigestion, and leaves us craving some sort of carnival confection.
The special color scheme extends to the exterior paint, door mirrors and interior, and is complemented by chrome trim, 16-inch alloys and a smattering of other special touches. As you can see from the press release after the jump, the limited edition commands a £13,500 price tag in the UK's comparatively price-inflated market (that's around $20,600 U.S.), representing a £1,200 premium ($1,800) over the 500C 1.2 Pop model upon which it's based, but it also carries £1,870 ($2,860) worth of options.
Press Release:
When Fiat launched the striking new 500 Pink in January, the big question was: could it ever top that? And the answer is yes - with the convertible 500C Pink.
Even more limited than the hatchback version - just 300 examples will be available in the UK compared with 500 of the hatchbacks - the 500C Pink adds a stylish new twist to the chic supermini.
One of several exciting limited edition Fiat 500 models planned for 2010, the 500C Pink will appeal mainly to people wishing to stand out from the crowd - while enjoying fresh air motoring.
Based on the 1.2 Pop specification, the Fiat 500C Pink features:
- Special Pink colour
- 16-inch alloy wheels
- Chrome trim
- Side rubbing strip with 500 badge
- Body coloured door mirrors
- Leather steering wheel
- Leather gear knob
- Special carpet mats
- Special Pink key cover
- Split folding rear seat
- Blue&Me infotainment
With an on the road price of £13,500 - the 500C Pink costs just £1,200 more than a regular 1.2 Pop convertible, yet includes £1,870 worth of extra equipment.
"We reacted to customers' requests earlier this year when we gave them the 500 Pink, and I believe we will find a new group of fans with the 500C version of this limited edition car," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland.
"With all the benefits of the convertible roof this summer, coupled with the style and personality of the Pink range, I think it will be one of this year's must-have car purchases."
For more details on the Fiat 500 Pink or to place an order, customers should visit: www.fiat.co.uk/pink
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